Meet Narry Ernest — Co-Founder & Partner of Good Earth Tours. Narry founded Good Earth Tours in 1995 with a clear vision: to create a company rooted in integrity, excellence, and authentic African experiences. A proud Chagga and lifelong entrepreneur at heart, Narry blends a background in engineering with a deep passion for tourism—shaped early on by his first job at a local travel company. As Managing Director, he leads with purpose and precision, overseeing everything from pricing and marketing to customer service delivery. More than a business, Good Earth is his legacy—a reflection of his belief in meaningful travel, strong community, and the unmatched beauty of Africa.

What’s your favorite safari animal and why?
The zebra is my favorite animal, as I am drawn to its black and white coloration, which some might interpret as representative of humanity. They consistently appear to live harmoniously, cooperating and supporting one another, and they always maintain a clean and healthy appearance. They are also very social and do communicate through vocalization and body language

What’s your favorite safari memory or moment?
My most memorable safari moment was in the Ngorongoro Crater when I saw just 2 zebras chasing away a cheetah – an unbelievable sight that made me realize the power of unity.

How did you get started in the travel or safari industry?
Before I went to university for my Engineering degree, I worked at a local travel company, and that’s where I fell in love with tourism. Being from a Chagga family, who are known for their entrepreneurial spirit, it was then that I started dreaming about having my own tour company – the beginning of Good Earth Tours, which launched three years later in 1995.

What’s your favorite national park or safari destination?
The Serengeti National Park; particular Central Serengeti which is renowned for its abundance of resident animals that can be seen all year round

What’s one thing most travelers don’t expect about going on safari?
Witnessing a predator actively hunting and killing prey is a very rare sight. More often, people see animal carcasses or animals that have already been killed being eaten by predators

What do you love most about helping people plan safaris?
I love helping them with all aspects of trip planning, from recommending the best time to travel and which places to visit, to working within their interests and budget, and ensuring they have a great and memorable trip.

What’s one local phrase or word you think every safari-goer should know?
Jambo, which is a swahili word that means ‘Hello’

What’s the best part about being part of the Good Earth Tours team?
As a small family business, we foster a family-like environment for our staff, offering flexible working hours, soft loans, and genuine care. By also providing them with ample familiarization trip opportunities, we aim to cultivate them into excellent tour consultants and driver guides who can deliver exceptional experiences to our guests.