Maryam is the connective tissue between Good Earth Tours’ story and the world that needs to hear it. As Marketing Operations Officer, she works behind the scenes to ensure every campaign, email, and piece of content is running smoothly and speaking to the right people at the right time. From strategy to execution, Maryam brings both a creative eye and an analytical mind to the team, making sure the magic of Good Earth Tours is felt long before anyone sets foot on African soil.

What’s your favorite safari animal and why?

The flamingo. There’s something effortlessly elegant about them — standing in the middle of a vast landscape, completely unbothered, like they know exactly how beautiful they are. They’re unexpected, they’re striking, and they remind you that nature has a flair for drama. What’s not to love?

How did you get started in the travel or safari industry?

My journey into the industry came through digital marketing. I was drawn to brands with a story worth telling, and Good Earth Tours had exactly that. There’s something different about marketing a safari experience versus any other product. You’re not just selling a trip, you’re helping someone imagine a version of their life they haven’t lived yet. That felt meaningful to me.

What’s your favorite national park or safari destination?

Serengeti National Park. Being Tanzanian, it’s impossible not to feel a deep pride for it. The scale of it, the sheer wildness — it never feels ordinary no matter how many times you hear about it.

What’s one local phrase or word you think every safari-goer should know?

Karibu. Swahili for “welcome.” It’s one of those words you’ll hear everywhere in Tanzania and Kenya, and once you know it, you start to feel how genuinely it’s meant. Africa welcomes you, and karibu is how it says so.

What’s the best part about being part of the Good Earth Tours team?

Being part of a team that genuinely believes in what it’s doing. Everyone here cares about the guest experience in a real way and it’s not performative. And for me personally, being able to use my skills to bring that to more people, from wherever I am in the world, is something I don’t take for granted.