Eva leads with vision, strategy, and soul. As Chief Visionary Officer, she’s the creative force behind Good Earth’s marketing, content, and growth strategy—helping shape new itineraries, expand into new markets, and redefine what thoughtful, immersive safari travel can look like. With roots in Morogoro and a heart deeply connected to East Africa, Eva brings a blend of personal passion, storytelling, and strategic clarity to everything she touches. Her first real safari—as a newlywed on honeymoon—sparked something big. Now, she helps create those same unforgettable moments for guests around the world.

What’s your favorite safari animal?
Giraffes are majestic and can see very far by using their height… I think they are the animal version of a strategist.

What’s on your personal travel bucket list?
I’d love to visit the Namib Desert someday. There’s something incredibly humbling about landscapes shaped by time—vast, open, ancient spaces that remind us how small we are. The stark beauty of the red sand dunes, the silence, the contrast between desert and sky.

What’s your favorite safari memory or moment?
Hands down my honeymoon, between romantic safari experiences and a hot air balloon safari with my then new husband… it was my first proper safari (i.e. aside from a school trip to Mikumi national park in Morogoro, where I grew up).

What’s your favorite national park or safari destination?
Ngorongoro Crater, when in the crater the layers of colors from the lake (grey) then flamingos (light pink), greenery or short grass then thick forests with darker green opening up to clear blue skies… the opportunity to take it all in quietly is awe inspiring!

What’s one local phrase or word you think every safari-goer should know?
Ahsante! It means “thank you” in Swahili. It’s a simple but powerful word, and using it shows respect and appreciation for the people you meet during your journey—from your guide to the lodge staff to the vendors at a local market. In Tanzania, we believe kindness and gratitude go a long way—and Ahsante is a beautiful way to connect, even if it’s your first Swahili word.

What’s your most memorable wildlife sighting?
One time I saw a cheetah being chased by zebras in Serengeti…. It was the funniest thing ever and the cheetah ran away jumping onto our safari vehicle. I was on safari with my then-tween boys and it was a very exciting but also very safe safari experience for us all.

Do you prefer sunrise or sunset on safari?
Sunrise, I am a morning person and sunrises are serene as they are usually very quiet, perhaps with a buffalo, elephant or zebra chewing and minding their own business right outside your tent.

What’s one tip for travelers visiting Africa for the first time?
Go, it will be a trip you will remember for life! Imagine I grew up here and still carry memories from 40 years ago.

What’s the best part about being part of the Good Earth Tours team?
We truly care about our clients, and it shows as we tend to plan each safari as though it is our own. And when you arrive, we love to welcome you to the herd and share our heritage with you. We care about nature, the wildlife and our communities thus we make sure all we do is in fact ensuring generations to come and also benefit from the Godly natural resources located in our continent