Meet Arif Kassu

Role: Safari Planner

About

What is your role at Good Earth Tours?:
Safari Planner — I help travelers turn their African dreams into unforgettable realities. From customizing seamless itineraries to recommending the perfect tented camp near a lion pride, I make sure every detail lines up for the wild journey of a lifetime.

What’s your biggest safari planning tip?:
Plan early and travel with intention. Whether you’re chasing the Great Migration or hoping to spot a leopard in the golden light, the best experiences often require timing, logistics, and a touch of local knowledge to line up just right.

What’s your favorite safari animal and why?
The cheetah — for its grace, speed, and focus. There’s something mesmerizing about the way it moves: elegant, efficient, and intensely aware of every detail in its environment. Watching a cheetah stalk and chase its prey is like witnessing nature’s poetry in motion.

What’s your favorite safari memory or moment?
It hasn’t happened yet — I’m still waiting for that moment when I wake up to the roar of a lion just outside my tent. Close enough to feel the thrill, but not in a threatening way. That’ll be the moment I’ll never forget.

What do you love most about helping people plan safaris?
Knowing that I’m part of someone’s once-in-a-lifetime experience. It’s incredibly rewarding to match people with landscapes, wildlife, and cultures that transform the way they see the world.

What’s your most memorable wildlife sighting?
The predator-prey tension during calving season in the Serengeti. It’s raw, emotional, and often overlooked compared to the river crossings — but the drama, especially through the lens, is unmatched.

What’s the best part about being part of the Good Earth Tours team?
The team itself — hands down. From the visionary leadership of our founders to the dedication of the planning and operations crew, and of course, our incredible guides in the field, everyone shares the same passion for delivering authentic, life-changing safari experiences. It’s inspiring to work alongside people who are not only experts in their roles but also genuinely care about the travelers, the destinations, and each other. That level of integrity and collaboration is what makes Good Earth Tours feel more like a family than just a company.

Design Your Journey, Your Way

Every journey you see here is just a starting point. At Good Earth Tours, we believe travel should reflect you, so each itinerary is thoughtfully tailored to match your interests, pace, and style.

Connect with a Travel Specialist

Explore the Good Earth Tours experience and get paired with a dedicated specialist who understands your travel goals. From your first idea to your final itinerary, we’ll guide you in shaping a safari that feels personal and seamless. Begin by sharing your travel plans with us.

Plan with Confidence

Our experienced safari consultants will support you every step of the way. From crafting your route to advising on packing essentials and travel requirements, we make sure nothing is overlooked. You’ll travel fully prepared, with expert guidance always within reach.

After Your Journey

Your experience matters to us long after your journey ends. We’d love to hear your thoughts and stories from the road. Your feedback helps us refine what we do and continue creating exceptional experiences for future travelers. Feel free to share your review with us anytime.

Our Partners & Affiliations

Working alongside organizations that uphold the highest standards in travel

See Arif Kassu in Action

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Elephants at sunset

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